Krios - Decentralized Marketing Campaign Management Platform

It is well documented that digital advertising is plagued with several issues. The narrative began when Facebook’s video metrics were found to be overestimated for two years, misleading and misinforming advertisers. Issues such as question- able metrics, brand safety, bot fraud, billing malpractices and walled data make for a digital advertising climate that is wreaking havoc on all participants in the digital marketing model.

Despite all this, digital advertising expenditures are expected to increase almost 16% in 2017, reaching $83 billion. This is because advertisers must be where the consumers are, and they are all on digital. Big companies simply cannot pull out of digital advertising in a mass-scale way after a decade-long investment, since it would negatively affect their bottom line. Corporations will continue to increase their digital advertising budgets as more individuals continue to spend more time online.

Advertising technology (“ad-tech”) is inefficient as publishers continue to lose mil- lions while fraud continues to skyrocket. This document presents a solution to problems facing the multi-billion-dollar digital advertising industry. Krios is a de- centralized affiliate & campaign management platform built on modern technolo- gies to help connect businesses seeking promotional and affiliation activities with influencers who have relevant demographics and professionals who offer relevant
services. https://www.krios.io/

The problem
Publishing an online advertising message is very similar to the investment. In the digital advertising world, companies that invest large amounts of money with the expectation of a return on their investment Advertisers do not have the data necessary to really understand where to spend the money. Those who have advertised online have already found themselves in the world of measuring return on digital advertising expenses, in which firms try to determine the source of their individual online sales in order to maximize the efficiency of the product.

The Solution

It’s a future of digital marketing. It reduces the problems mentioned by providing organizations with access to a network of talented professionals who provide value and synergies in all facets of a company’s initiatives. A platform where companies of all sizes are able to create a large-scale marketing team for their project and then manage and coordinate the promotion, all at a fraction of the ordinary cost.

Krios proposes a simple and streamlined process whereby a company can send a request containing information about its product, budget, needs and schedule. Then, Krios pairs your business with other approved and registered professionals within the network who are chosen by the company to complete the assigned tasks. One of Krios’s main value propositions is the improvement of the distribution channels between the three companies of the advertising model. The Krios Affiliate Network also opens a direct communication between the company and a desirable influencing partner chosen specifically to suit the business needs.

The vision

Assist companies to develop their potential with digital marketing solutions in the simplest, most effective and cost-effective way. To be a social media marketing platform of worldwide reference. By 2021, our main goal is to become more than 10% of the industry.

AFFILIATE NETWORK

The Krios Network has a part of affiliates and subscribers that allows a very efficient way to match the organizations with their appropriate sponsor taking into account the channels of social communication, outreach, demographics, budget, etc… This allows companies and subscribers to save time and money by automating processing and eliminating the large fees charged by intermediaries and agents. It also allows organizations to better reach their target market. Krios is associated with users seeking to sell their endorsements and affiliates to the entrepreneurs seeking them. Businesses have options to choose whether they want a large influencer to back up their product or service, or whether they want multiple micro-influencers to handle the work.